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Grapevine
Also known as Tourism
Grapevine, the newsletter was started by Division of Tourism
Management, School of Business in 1994.
First inaugurated as a four-page
broadsheet in 1994, the newsletter comprised articles about the
tourism industry and student training.
It was only in Issue 3 (between
1995 and 1997) that the irregularly-published newsletter was
revamped from its cumbersome broadsheet format to 12-page A4
newsletter.
Mainly written by lecturers, with
occasional contributions by students about overseas educational
tours, the newsletter saw its first foray into segmentalisation
in 1998 with main sections such as "people",
"features", "industry", "cover
story", and "activities".
In fact, hospitality issues were
also added into the newsletter which was predominantly a tourism
publication.
Right after it celebrated its 10
years of existence in 2000, the newsletter decided to up its
quality in April 2001 (Issue 9) with higher-grade
paper. Not only that, it has also upped the number of pages from
12 to 18.
In March 2002, the annual
publication undertook another revamp and did away all the
segmentalisation. In fact, it is now whopping 32-page
newsletter.
According to the editorial team, March 2002 issue "takes on a new
look and approach that focuses on people and perspective".
That is a double-barreled statement: a new look for the
newsletter, and a new look at terrorism-cautious tourism, as
highlighted by Susan Yeo-Goh, an editorial member.
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