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The Exhibit Designers and Producers Association (EDPA) hosts an annual
competition in which participants were required to come up with exhibit
concepts based on a bogus theme set by the association. For the competition
in 2001/2002, student entrants were to design an interactive exhibit to
introduce a new make-believe company, ROBOT-Z, to the media, which happens
to be the investors, among others.
After EDPA received the entries, well-known judges would
then convened to decide on the winners.
For Sim Goh, what was perhaps the most difficult part
of the competition was coming up with a concept which attempted to bridge
technologically advanced robotics with DNA. (see
video clip )
"I had to translate the language of science into
design! I struggled somewhat with the gaps in-between translations."
Indeed it had been difficult. Her lecturers, Rachna
and Aida, from her Interior & Architectural Design course,
helped by compiling her powerpoint slides and burning the graphics onto
CD-ROMs.
Said Rachna: "She has good skills in drawing. She
is also very committed and hardworking." Sim Goh had earlier spent
much of her time researching and conceptualising a possible link between
robotics and DNA. Once that hurdle was overcome, the rest became smooth-sailing.
For her efforts, she won second prize and $3,000 worth of scholarship.
If that was not good enough, her work was showcased
alongside four other winners, at US-based "Exhibition Show 2002"
in March this year.
This is an enormous achievement indeed for a young lady
who started out with no inkling of a win, just her talents as a tool.

*Pictures
& video clip courtesy of Sim Goh and lecturers, Rachna and Aida
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